Six services, one plan.

All six, planned together, from £43k a month

Run by one team against one number. Take a single service, or several on one fee.

Paid socialMeta, TikTok, Pinterest and Snap, bought against your margin rather than a vanity metric.

Paid searchGoogle and Bing search, Shopping and Performance Max, with feeds that actually describe what you sell.

Creative studioShort video, statics and UGC-style edits made for each placement, briefed from what the data says is working.

SEO and contentTechnical fixes, category pages and articles that answer what your customers are really searching.

ConversionLanding pages and A/B tests that turn paid traffic into revenue, built in your stack or ours.

MeasurementServer-side tracking, attribution you can explain to a finance team, and tests that prove what is incremental.

01Paid social
02Paid search
03Creative studio
04SEO and content
05Conversion
06Measurement

Paid search

From £7k a month

Google, Bing, Shopping, Performance Max

Google and Bing search, Shopping and Performance Max, with feeds that actually describe what you sell.

What’s included

Keyword and query mining
Product feed clean-up
Brand vs non-brand split reporting
Landing page recommendations

Typical team

A search lead, a search buyer, a feed specialist and an analyst shared with the account.

Your first month

Week 1Query mining
Two years of search terms read line by line. Wasted spend cut.
Week 2Feed clean-up
Titles, attributes and labels, so Shopping knows what each product is.
Week 3Brand split
Brand and non-brand on separate targets, so you see what search adds.
Week 4Bids to margin
Bid strategy reset against margin, with landing page fixes.

Fennick Audio£1.9mShopping revenue in the launch quarterRead the case

Creative studio

From £12k a month

9:16, 4:5 and 1:1 video, statics, UGC-style edits

Short video, statics and UGC-style edits made for each placement, briefed from what the data says is working.

What’s included

Monthly shoot or edit sprint
20–40 new assets a month
Hook and format testing
Motion and sound for every cut

Typical team

A creative director, a producer, an editor, a motion designer and a copywriter.

Your first month

Week 1Creative audit
Ninety days of ads: which hooks held, which formats failed.
Week 2Shoot or edit
A studio day at Turnmill Yard, or a sprint from footage you own.
Week 3Delivery
Twenty to forty assets, cut for every placement, with captions and sound.
Week 4Hook test
Real spend behind every opener. The strongest go to the buyers.

Ostra Parfums−46%cost per new customerRead the case

SEO and content

From £6k a month

Technical SEO, category pages, articles, digital PR

Technical fixes, category pages and articles that answer what your customers are really searching.

What’s included

Technical audit and fixes
Category and product page copy
Two to four articles a month
Digital PR for links

Typical team

An SEO lead, a technical SEO, a content editor and a digital PR lead.

Your first month

Week 1Crawl
Technical fixes ranked by the revenue at stake.
Week 2Keyword map
The categories and questions you should own, one page for each.
Week 3First pages
Category pages rewritten, the first two articles briefed.
Week 4Outreach
Digital PR starts. Reporting on organic revenue, not rankings.

Brume Skin×2.4organic revenue in fourteen monthsRead the case

Conversion

From £5k a month

Landing pages, checkout and booking flows, A/B tests

Landing pages and A/B tests that turn paid traffic into revenue, built in your stack or ours.

What’s included

Funnel and analytics review
Landing page design and build
Two tests running at all times
Monthly learnings report

Typical team

A conversion lead, a designer, a front-end developer and an analyst.

Your first month

Week 1Funnel review
Where paid traffic drops out, page by page and device by device.
Week 2Test roadmap
Hypotheses ranked by expected revenue. The first two agreed.
Week 3First build
A landing page designed and built in your stack, or ours.
Week 4Two tests live
A learnings report the day either one reaches significance.

Casa Odela41%of bookings now direct, up from 29%Read the case

Measurement

From £4k a month

GA4, server-side tagging, MMM, geo tests

Server-side tracking, attribution you can explain to a finance team, and tests that prove what is incremental.

What’s included

GA4 and server-side tagging
Marketing mix model, quarterly
Geo and holdout tests
One dashboard everyone uses

Typical team

A measurement lead, a data engineer and an analyst.

Your first month

Week 1Tracking audit
GA4, pixels, consent mode and tags. Broken things fixed first.
Week 2Server-side
One set of conversion events that finance and media both sign off.
Week 3One dashboard
Spend, revenue and margin by channel, refreshed every morning.
Week 4First holdout
A geo test designed to show what one channel really adds.

Rally Bikes£38per subscriber, down from £71Read the case

How the fee works.

Each service has a starting price on its own. Take two or more and they share one monthly fee: a falling share of your media spend, with a floor. Media is paid by you, straight to the platforms, with nothing added.

If you spend

a month on media

Band of monthly mediaRateHow much of the band you useFee

First £250k of media10%£25,000

£250k to £750k7%£10,500

Everything above £750k5%£0

Minimum monthly feeFloorApplies when the bands add up to less£12,000

Your monthly fee

£35,500

8.9% of your media spend

Growth auditTwo weeks on your accounts, tracking and creative. Credited against your first month if you stay.£4,500
Creative sprintFour weeks and around thirty assets, with no media commitment.from £22,000
TermsNinety days to start, because that is how long a fair test takes. Then monthly, with thirty days’ notice either way.90 days

UpwellClerkenwell

Pick one. Or all six.

Book a growth audit

A two-week audit of your accounts, tracking and creative. You keep the findings either way.

hello@upwell.agency 020 7946 0418