Lumen StudioWomenswear
9 daysto sell out the autumn drop
- Channels
- Meta, TikTok
- Media
- £420k
- Return
- 2.3× → 5.1×
LLumen StudioSponsored
The autumn drop sold out in nine days.
Shop the dropAds peopledon’t skip.
Upwell makes the creative and runs the media for brands spending £50k to £1.5m a month. One team, judged on revenue.
Book a growth auditCreative and media in one room.
Most brands pay one agency for ideas and another to spend money on them. Here the people who make the ad sit next to the people who buy the space, and both answer to the same number: revenue at a cost you can live with.
Founded 201346 people in Clerkenwell£118m of media managed in 2025
Work that moved the number
All case studies- Lumen Studio
- Casa Odela
- Ostra Parfums
- Fennick Audio
- Rally Bikes
- Brume Skin
Six things we run, in one plan.
Priced monthly, planned together, reported in one dashboard and one weekly call.
Meta, TikTok, Pinterest and Snap, bought against your margin rather than a vanity metric.
- Account structure and audiences
- Weekly creative testing plan
- Budget pacing to a CPA or ROAS target
- Fortnightly performance call
From £9k a monthPaid social in detail
Google and Bing search, Shopping and Performance Max, with feeds that actually describe what you sell.
- Keyword and query mining
- Product feed clean-up
- Brand vs non-brand split reporting
- Landing page recommendations
From £7k a monthPaid search in detail
Short video, statics and UGC-style edits made for each placement, briefed from what the data says is working.
- Monthly shoot or edit sprint
- 20–40 new assets a month
- Hook and format testing
- Motion and sound for every cut
From £12k a monthCreative studio in detail
Technical fixes, category pages and articles that answer what your customers are really searching.
- Technical audit and fixes
- Category and product page copy
- Two to four articles a month
- Digital PR for links
From £6k a monthSEO and content in detail
Landing pages and A/B tests that turn paid traffic into revenue, built in your stack or ours.
- Funnel and analytics review
- Landing page design and build
- Two tests running at all times
- Monthly learnings report
From £5k a monthConversion in detail
Server-side tracking, attribution you can explain to a finance team, and tests that prove what is incremental.
- GA4 and server-side tagging
- Marketing mix model, quarterly
- Geo and holdout tests
- One dashboard everyone uses
From £4k a monthMeasurement in detail
Forty-two hooks. Three winners.
Last month, four launches went live as forty-two short ads with small, equal budgets. By day seven, the three people actually watched had the money.
The first ninety days.
A fixed start so you can judge us quickly. After week thirteen it rolls monthly, with thirty days’ notice either way.
Weeks 1–2
Audit
We go through your ad accounts, analytics and margins line by line, and tell you what we would stop doing first.
Weeks 3–4
Plan
A ninety-day plan with budgets by channel, the tests we will run, and the number we agree to be judged on.
Weeks 5–8
Make and test
The studio shoots and edits the first batch. Media launches it in small, cheap tests and reports back every week.
Weeks 9–13
Scale
Winners get the budget, losers get cut, and the next batch of creative is briefed from what the data showed.
The numbers, client by client.
ClientWhat changedBefore and afterChange
Lumen StudioWomenswear · Paid socialReturn on ad spend+122%Autumn 2025
Casa OdelaHotels · Paid searchDirect bookings, share of total+12 ptsSummer 2025
Ostra ParfumsFragrance · CreativeCost per new customer-46%Q1 2026
Rally BikesMobility · Paid socialCost per subscriber-46%2025
Brume SkinSkincare · SEOOrganic revenue, monthly+141%14 months
Fennick AudioAudio · Paid searchShopping revenue, launch quarterNewQ4 2025
Marlo EyewearEyewear · CreativeThumb-stop rate+15 ptsSpring 2026
In their words.
Three clients, unscripted. Tap a story to play it.
Amara OseiGrowth Director, Lumen Studio
Our last agency sent us reports. Upwell sends us winners. We now launch every drop with forty variants and know by day three which four will carry it.
ROAS 2.3× → 5.1×
Daniel FerreiraCommercial Director, Casa Odela
They treated our booking engine as part of the media plan. Fixing two pages did more for direct bookings than any campaign we had run before.
Direct share 29% → 41%
Tom HadleyCMO, Rally Bikes
The test design is what sold me. Every month I can tell our board exactly what an extra ten thousand pounds of spend will and will not do.
£71 → £38 per subscriber
Forty-six people.One floor in Clerkenwell.
Producers, editors and buyers on the same floor as our studio, so a winning ad can be recut and back in the account the same afternoon.
Meet the agencyHow we charge.
A monthly fee based on what you spend, with a floor. No commission hidden in the media, and no lock-in after the first ninety days.
Spenda monthand we charge
Typical team: four people across media, creative and data.
Indicative only. Your audit ends with a fixed quote.
- Growth auditTwo weeks. Credited against your first month if you stay.£4,500
- Creative sprintFour weeks, around thirty assets, no media commitment.from £22,000
Before the first call.
We work best with brands spending at least £30k a month on media across channels. Below that, a one-off audit or a creative sprint is usually better value than a retainer.
Ninety days to start, because that is how long a fair test takes. After that it rolls monthly with thirty days’ notice either way.
You do. Accounts stay in your business manager, and every asset we make, including raw footage, is yours from the day it is delivered.
We plan them with you and brief the creative, but we partner with specialist buyers for traditional media rather than pretending to do it ourselves.
You will see test results in the first four weeks. Meaningful change in the numbers that matter usually shows between weeks eight and thirteen.
Often. Many clients keep brand and CRM in-house and use us for paid media and creative testing. We share one plan and one dashboard.
Your brandCampaign by Upwell