Organic revenue ×2.4.
Fourteen months of technical fixes, honest content and links from people who test skincare took Brume’s organic revenue from £64k to £154k a month.
×2.4
organic revenue in fourteen months
- Channel
- SEO + content
- Monthly
- £64k → £154k
- Period
- 14 months
Get found for the problem, not the brand name.
Brume makes a barrier-repair range for sensitive skin. People rarely search for a brand like it by name; they search for the problem, like stinging, tightness or redness, and Brume barely appeared for any of it.
The brief was to grow organic revenue enough to cut paid search on non-brand terms, without publishing anything a dermatologist would wince at.
- Client since
- 2024
- Channel
- SEO and content
- Market
- UK
- Upwell team
- Four
Three moves.
What we changed, in the order we changed it.
Months 1–2
Fix what Google could not read
Filters on the shop were creating 3,200 near-identical pages, and product pages took five seconds to load on a phone. We cleaned the first up and halved the second before writing a word.
3,200 duplicate pages removed
Months 3–9
Answer the questions people ask
Category pages and articles built around real searches, such as why skin stings after cleansing, each one reviewed by a consultant dermatologist and linked to the product that actually helps.
64 pages written and reviewed
Months 6–14
Links from people who test skincare
A study of 1,000 people with sensitive skin gave journalists and reviewers a reason to write about Brume. Each piece linked back to the page that answered the question.
140 links from 90 publications
The pages that rank.
Search has no ad slots, so here is the creative: the pages and the films that now bring in most of Brume’s new customers.
01 / 04Category page · hero
“Barrier repair: the full routine”
Before and after.
July 2024 against October 2025. Revenue from Brume’s Shopify data, last non-direct click.
Organic revenue a monthHigher is better
+141%
Non-brand organic clicks a monthHigher is better
+218%
Keywords ranking in the top threeHigher is better
+417%
Who made it.
Upwell
- Client lead
- SEO lead
- Technical SEO
- Content editor
- Two writers
- Digital PR lead
With Brume Skin
- Brume founder and product team
- Reviewed by a consultant dermatologist
